Pay-per-click (PPC) advertising is a trusted choice for businesses of all kinds and markets since it is one of the most cost-effective advertising tactics, with an average return of $8 for every $1 spent on Google Adwords.

PPC gives your business an immediate competitive advantage.

You create an advertising that shows above organic search results using this digital marketing solution. It only displays in some search results, though, because PPC advertising target certain phrases and audiences.

This function has a significant benefit over traditional print ads.

A print ad, such as a billboard, generates a large number of impressions but just a tiny number of conversions. Also, you are paying an upfront, flat-rate fee, which might reduce your return on investment (ROI).

In comparison, you'll only pay for your PPC ad when someone clicks on it.

We'll build advertisements that target people who are ready to buy using our award-winning team's experience of PPC. We also fine-tune every part of your advertisements, from the wording to the landing page, to guarantee you're giving customers the greatest experience possible.

See our York Saw and Knife case study for an in-depth look at the success of PPC, which resulted in a 20% drop in the company's cost-per-conversion, as well as a 108% increase in conversions from Google AdWords!

If you're contemplating whether to use PPC or SEO, both are terrific partners for driving results.

Although just 26% of firms use social media, it has a significant impact on consumer purchases. In fact, over 75% of consumers use social media to make a purchase choice, whether it's a pair of sneakers, some heating oil, or new flooring for their home.

Not to mention that the average Internet user spends about 30% of their time on social media.

Social media marketing is concerned with increasing your online presence on social media platforms such as Facebook, Twitter, and Pinterest. This method is not necessarily promotional; if it is, it is most likely not producing the desired outcomes.

Instead, social media management optimises your followers' experience. It gives customers with relevant, high-value material, as well as letting them communicate and engage with your staff, which may enhance brand recognition and customer loyalty.

Several social media marketing services (including ours) will involve advertising. These adverts can help you achieve your goals of gaining more followers as well as user interaction throughout the platform.

Social media may also generate conversions, such as product purchases, in specific cases.

We'll create a personalised social media plan with our social media specialists on your team to assist your firm improve brand recognition, increase consumer interaction, and manage customer feedback and reviews.

A major aspect of our Internet marketing services is our content marketing packages. This service is crucial since businesses who spend in content marketing experience six times more conversions than firms that do not.

Not every digital marketing agency can get such outcomes, but not every agency is as good as LCRN. We approach content marketing with a tailored approach, which is why our staff takes the time to learn about your industry, audience, and business.

Furthermore, we do more than just provide must-read articles.

We also provide outreach and create bespoke visuals for your material. Our content marketing team also optimises your material for SEO, allowing more people in your target audience to discover your blog posts, infographics, in-depth articles, and other content.

As a consequence, content that not only drives outcomes but also gives value to viewers is produced.

Check out our work for Bar's Leaks for some context.

In addition to SEO and PPC, this LCRN customer engaged in content marketing. This investment aided their outcomes, which included a more than 50% boost in traffic and conversion rates.

Content marketing is essential in today's digital marketing strategies.

Email marketing is one of the least expensive digital marketing tactics available. It offers a very high ROI, 4400% to be exact, and helps your company stay top-of-mind with potential clients.

Not only that, but it's an excellent tool to stay in touch with previous customers, enlighten current consumers, and pique the attention of future customers. You may publish company information such as an address change or a new hiring, or you can offer special discounts and coupons!

Another advantage of email marketing is that it can be used to promote other internet marketing services, such as:

• Video marketing
• Content marketing
• Social media marketing

You may add extracts from current blog entries as well as special videos for your subscribers in your emails. You may also include CTAs to follow your company on Facebook, Twitter, or Instagram.

The best thing is that these modifications frequently increase the success of your emails. Video, for example, may boost click-through rates (CTR) by 300%. This can result in a return on investment not only in email marketing but also in video marketing.

You need a partner with vast expertise and understanding to enhance the ROI for this Internet marketing solution.

You rely on LCRN for that level of knowledge. We build captivating email marketing campaigns that deliver the open and conversion rates you want, thanks to our more than 15 years of expertise and award-winning team of email marketing professionals.

A potential customer's initial engagement with your brand is almost always through your website. As a result, it is incredibly vital and a necessary component of any digital marketing effort.

If you're satisfied with your current website, make a list of its features. Examine for the following items:

• Is it responsive? (is effective and usable on smartphones and tablets)
• Color scheme is followed
• Provides a useful navigation bar
• On content pages, there is a range of multimedia such as photographs and movies.
• Rapid load time

Whilst this is not an exhaustive list of the qualities that a web design should include, it is certainly a start. Without them, you may lose valued consumers.

With 70% of customers preferring to learn about a brand through articles, creating well-written content is critical – the same notion applies to your PPC advertisements, as you must present your target audience with a cause to click.

That is why we provide copywriting packages as part of our digital marketing services.

We have a fantastic staff of copywriters who specialise in a range of sectors. This gives you information that is not only captivating but also informative, which is essential when presenting to an experienced audience.

See our portfolio and read our testimonials to discover more about our services and their outcomes.

If you need a bespoke marketing package or are unsure what you want, please contact us for a free, no-obligation estimate. We'd love to learn more about your company, your objectives, and your requirements so we can tailor a strategy just for you.

We understand the value of outcomes as the top performance-driven digital marketing agency. As a result, our internet marketing services include conversion rate optimization (CRO), which offers your business with practical advice on how to boost conversions.

Our staff performs in-depth research about your sector as part of our complete offerings. They also employ A/B testing to identify possible improvements to your website, such as design or copy changes, that might encourage viewers to do your desired action, such as obtaining a quote.

You optimise your overall digital marketing approach by optimising your website for conversions. This might result in greater benefits in both your PPC campaign and your SEO approach. This means greater income for your firm.

Given the popularity of technologies like Alexa and Siri, it's not uncommon to see someone speaking into their device or to a speaker-looking contraption. Voice search is becoming more popular, and it is critical to optimise your website for it.

You may use voice search to ask a question and your smartphone will respond with the top results from Google. According to research, voice search results largely rely on highlighted snippets or position zero results for their response, which is why optimising your website is so vital.

A superb SEO strategy is a terrific place to start for voice search optimization since it simply takes a few modifications to optimise your content for voice search.