Craft a Social Impact That Ignites Business Brilliance
Stand out from the competition for your most critical audiences and transform your paid media and pay-per-click efforts into profits
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Ranked #1 Website Design Agency by G2
Rated Top #1 User Experience Agency by Upcity
325+ Perfect Client Reviews on Google
Best #1 Rated Web Design Company by BestFirms
#1 of 4,085 Top Companies in E-Commerce Development
Paid advertising, or paid media, encompasses online advertisements that businesses pay to display. A strategic keyword approach is crucial for organic growth, but paid advertising offers a swift path to increased traffic and leads, accelerating your time-to-value.
PAID SOCIAL
You're leveraging social media to connect with your ideal audience. For each click on your ad, you pay a designated fee to the social media platform, maximizing your reach and engagement.
PAID SEARCH
"It boils down to securing prime real estate for your ad, ensuring it's prominently placed where your target audience frequents, such as the top of Google's search results page
AI-powered targeting + stop-action advertisements
Experience Top 2% Performance with Our Proven Paid Advertising Formula
At LCRN, we've crafted a winning blend of creativity and science in our ad strategies. From A/B testing to compelling content, we ensure you stay in the elite 2% of performers.
Our professional approach to paid advertising begins with realistic expectations and evolves into a well-executed, full-funnel plan. Regular and transparent communication helps our clients understand the path to achieving their goals.
We steer clear of ineffective advertising techniques, offering only proven paid media services that deliver a solid return on investment.
Struggling with Facebook, Instagram, or YouTube ads? Wrestling with the challenges of iOS 14+ on attribution reports? Eager to explore emerging channels like TikTok? We've empowered teams at Gong, Andersen Windows, Thermo Fisher, and countless others.
Our secret? The Revenue-Driven Optimization (RDO) framework. By combining behavior-based algorithm training, rapid creative testing, and high-converting post-click experiences, we drive scalability and profitability for your business.
The 3 Essential Paid Media Services You Need
Precision Targeting
- Targeted Ad Campaigns: Reach your ideal audience with precision.
- Maximize Impact: Ensure your message resonates for maximum engagement.
- Tailored Approach: Craft campaigns that speak directly to your target demographic.
Analytics Mastery
- In-Depth Insights: Gain valuable data-driven insights into your campaigns.
- Performance Monitoring: Continuous tracking for informed decision-making.
- Optimize Strategies: Adjust campaigns for improved efficiency and effectiveness.
ROI Amplification
- Maximize Returns: Optimize campaigns to achieve heightened ROI.
- Strategic Adjustments: Fine-tune strategies for enhanced performance.
- Efficient Investment: Ensure every dollar spent contributes to your success.
In the dynamic landscape of digital marketing, paid social is not just an option – it's a necessity for achieving success. Here's why:
- Audience Precision: Target your ideal audience with pinpoint accuracy, ensuring your message reaches those most likely to convert.
- Enhanced Visibility: Boost your brand's visibility on social media platforms, standing out amid the digital noise and capturing audience attention.
- Strategic Engagement: Craft campaigns that foster meaningful engagement, driving interactions and building relationships with your audience.
- Data-Driven Insights: Gain valuable insights through detailed analytics, allowing you to refine strategies and optimize future campaigns.
- Competitive Edge: Stay ahead of the competition by leveraging the power of paid social to reach and captivate your target demographic.
Embrace the essential role of paid social in your digital marketing strategy and unlock new heights of success.
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) stands out as the flagship of paid media, strategically placing your brand where high-value audiences can't miss it. While this approach ensures top-of-page visibility and unmatched exposure, managing PPC campaigns independently can be daunting.
Enter LCRN, your trusted PPC management partner. We bring a wealth of experience to the table, ensuring your paid search efforts align with your objectives. Our proven tactics meticulously address cost per click, optimize click-through rates, and attract leads primed for long-term brand loyalty. With LCRN, navigate the complexities of PPC confidently and maximize your return on investment.
Display Advertising
Increase Visibility, Boost Conversions: Unleash the power of targeted visibility by connecting with your key demographics. Elevate new traffic and enhance brand awareness through strategic display ads. LCRN's paid media strategy employs visually compelling images and meticulously crafted ad copy to captivate your ideal audience. Let us optimize your campaigns, strategically placing ads on high-performing sites frequented by your chosen demographics.
Programmatic Display
Tailoring ads to individual prospects is a powerful idea, but the milliseconds of the bidding process pose a challenge. Enter LCRN's automated programmatic display ad service. This versatile approach automates advertising, engaging your top prospects with personalized display ads. Our PPC management, AI, and machine learning seamlessly transition from audience profiling to real-time deployment. Rest assured, we adhere to best practices, ensuring on-target and on-budget success every time.
Remarketing & Retargeting
Revive Lost Leads with Precision: Even with a stellar brand reputation, valuable leads can slip away. LCRN's remarketing and retargeting services specialize in re-engaging those potential customers who visited your website but didn't convert. As a proficient PPC management agency, we design a strategy to recapture promising leads, guiding them through your sales pipeline. Our team handles the technical nuances to ensure ongoing campaign success. With LCRN's remarketing services, no prospect is truly lost.
Amazon Advertising
Unleash the Power of 200 Million Users: Elevate your brand visibility on Amazon's vast network of websites with a tailored paid media marketing campaign. As the world's largest eCommerce platform, Amazon provides access to potential clients across every stage of their purchase journey. Define your goals, and let us handle the intricacies. LCRN's expert team crafts a campaign strategy to target your prime demographics, both on and off Amazon. Our comprehensive Amazon toolkit, featuring product listing optimization, ad testing, sponsored products, and sponsored display ads, gives you a competitive edge.
Google Shopping Ads
Dominate Google's Search Results: For eCommerce-focused brands, achieving top placement on Google's search engine results page (SERP) is paramount. However, relying solely on SEO isn't always sufficient. Enter LCRN's expertise in crafting effective Google Shopping Campaigns—a key element in competing with the web's giants. Our team of paid search marketing experts specializes in optimizing your product appearance for relevant queries. From tailoring product categories and refining feeds to optimizing images and honing relevant text, we ensure your products outshine the competition.
Video Ads
Captivate your audience with compelling video content tailored for today's digital landscape. LCRN, a leading PPC marketing company, specializes in creating stunning, high-resolution videos designed for playback on popular video services. We go beyond video creation, guiding you through strategic placement on optimal platforms and selecting the ideal ad formats. From placing ads before, during, or after desired content to monitoring essential metrics, we are your dedicated partner for a comprehensive video marketing strategy. Trust us to ensure your brand stands out in the digital era, where engaging video content is paramount.
Mobile Advertising
Mobile-Centric Paid Media Mastery: In the current landscape, today's paid media strategies must be finely tuned to capture the vast majority of users accessing content through mobile devices. Whether you come from an era dominated by desktops or are new to the game, adapting to the mobile-centric world of modern paid media marketing can be challenging. Ensure success by partnering with a paid media agency well-versed in the intricacies of mobile optimization.
Our dedicated team will craft a personalized strategy that leverages various ad formats optimized for seamless mobile viewing. We'll continuously monitor your performance, furnish you with comprehensive monthly reports, and consistently refine our approach until you not only meet but exceed your ROI targets, effectively reaching the demographics most poised to drive revenue.
Social Media Advertising
In a digital realm with two billion global subscribers, LCRN's social media marketing services are your gateway to targeted success. Enhance your brand on Facebook, Twitter, Instagram, Snapchat, LinkedIn, and more. Our seasoned paid media experts refine your focus, strategically engaging significant audiences. We craft compelling, creative content tailored to captivate your audience where they spend the most online. With our comprehensive suite of paid social media services, unleash the power to engage new users, retarget existing leads, and breathe new life into campaigns, attracting a fresh wave of leads poised for conversion. Stand out in the dynamic social media landscape with LCRN
Revolutionizing Search Campaigns: In an era where keywords take a back seat in sponsored search, we, at LCRN, craft strategies that blend art and science. With over two decades of expertise, our Paid Search solutions redefine success beyond a mere 'click,' translating user intent into meaningful actions for your business.
Specializing in Product Advertising, we ensure your digital journeys mirror the uniqueness of your consumers. Our global team operates seamlessly across 10 platforms in over 100 countries, fully integrated into the Google Marketing Platform.
Forge a path of brand protection and media openness through our close relationships and beta test programs, offering guaranteed access to cutting-edge technology and tactical initiatives.
Achieving the perfect equilibrium for your business, we leverage LCRN's best practices while rigorously testing novel techniques, technologies, and ideas. As your digital marketing partner, we extend beyond search, tapping into our expertise in Analytics, Paid Advertising, SEO, and other channels to generate innovative solutions."
Reaching ideal audiences
Strategic Content Placement: Harnessing reliable networks and extensive audience research, we guarantee your content reaches your buyers where they naturally dwell.
Building holistic campaigns
Landing Page Excellence: We assist in crafting compelling landing page content, defining clear calls-to-action, and devising a comprehensive promotional strategy, empowering you to launch every campaign with confidence.
Lowering acquisition cost
Precision Targeting: Our deep understanding of your target audience ensures that your ads reach the right viewers, resulting in higher conversions at lower costs."
Our Clients' Opinions
Frequently Asked Questions About Paid Media
PPC (Pay Per Click) is an internet marketing strategy in which businesses pay a charge every time one of their web advertisements is clicked. Unlike organic hits, PPC advertising pays for visitors to your website.
If done successfully, PPC advertising may provide your company with various competitive advantages:
1. Higher conversions as a result of leads moving deeper down the sales funnel
2. Concentrated targeting possibilities that traditional advertising can not provide
3. Gaining access to audience and marketing analytics that can aid SEO efforts
4. Lower entrance barrier and faster deployment compared to typical SEO efforts
5. PPC does not suffer from search engine algorithm changes.
Ad expenditure, also known as advertising spend, is your annual or monthly budget for your ad network. In most situations, organisations establish an ad spend budget and then allocate funds to the various ad networks they use.
PPC costs vary per business and can range from $100 to $10,000 or more each month. Before establishing an arbitrary PPC budget, examine critical elements such as industry competition, search volume for chosen keywords, target audience, sales targets, and so on.
A PPC ad network is a platform that serves advertisements to users. Google Ads, Bing Ads, Bidvertiser, Facebook Ads, RevContent, AdRoll, Twitter Ads, Tiktok Ads, and LinkedIn Ads are examples of popular ad networks.
The cost of keywords is affected by a variety of criteria, including:
1. Quality rating
2. Rate of click-through
3. Competitiveness
4. Ad position / rank
5. Seasonality
We provide you with ongoing analytics and the ability to measure ROI and tie it to your CRM. Other in-platform campaign measurables are provided on a regular basis.
Every account is different, but we’ll look at your historical data and make strategic decisions with your performance in mind.
We’ve been running paid search campaigns for years across many verticals, in both B2B and B2C markets. We've done everything before and, if we haven't, we certainly know how to approach it.
Remarketing targets users who have previously interacted with your website or ads, increasing brand recall and the likelihood of conversion.
Compelling ad creatives increase engagement. Elements like attention-grabbing headlines, clear visuals, and persuasive copy are essential for campaign success.
Success can be measured through key performance indicators (KPIs) like click-through rates, conversion rates, cost per conversion, and return on ad spend (ROAS).
CPM (Cost Per Mille) is cost per thousand impressions, CPC (Cost Per Click) is the cost for each click, and CPA (Cost Per Acquisition) is the cost to acquire a customer or lead.
Determine your budget based on business goals, industry competition, and the potential return on investment (ROI). Test and adjust budgets based on campaign performance.
A landing page is crucial as it's where users are directed after clicking an ad. It should be optimized for conversions and provide a seamless user experience.
Ad targeting ensures that your ads reach the most relevant audience based on factors such as demographics, interests, behaviors, and online activity.
Major platforms include Google Ads for search and display ads, social media platforms like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and other advertising networks.
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